BCom Creativity Management

The BCom in Business Management affords managerial leaders with understanding of the value of socio-economic transformation in South Africa. The programme focuses on the business management and leadership disciplines and develops knowledge, skills and capabilities required within diverse management and leadership contexts today.

The curriculum incorporates complex interrelationship of business and leadership elements as key contributors to the organisational agility that is required to ensure business sustainability. This organisational agility manifests in a systems thinking framework including management of technology, of innovation, and the management of people.

The foundation of the curriculum is a combination of widely acknowledged business management disciplines, such as general business management, financial accounting, economics and business research, with the option to develop a business leadership focus within a selected area of expertise, i.e. aviation management or creativity management.